Established in 2004, Butterfly Explorer is the first local and large-scale educational and monitoring programme with butterflies as the theme. Starting from community promotion, school education and ecological surveys, we organised various activities to increase public awareness and concern of butterflies to protect local butterfly diversity.
We designated July 14 each year as "We Love Butterflies Day". Hong Kong previously had no specific "Wildlife Protection Day", and this has become the first stipulated day in Hong Kong to conserve and care for a type of animal.
The app uses unique technology that turns the colourful pattern of butterfly wings into a butterfly fingerprint. Now, you just need three simple steps and 10 seconds to identify a butterfly.
The 24 solar terms calendar was devised by the ancient Chinese to predict the weather and crop yields. Hence, we initiated the first butterfly ecology research according to solar terms. The ongoing research has been on the correlation between numbers of butterflies found and the solar terms.
Every year starting in October, Danaids from northern areas (such as Northern China) will migrate to the South to spend winter in a warmer area (including Hong Kong). Our survey has helped us to understand how their behavior changes when spending winter in Hong Kong, providing important information on the conservation of overwintering danaids.
This is the first team of butterfly surveyors formed by the general public. The team conducts regular surveys at designated butterfly hotspots and invests substantial human resources over the long-term to collect ecological data on butterflies. The scheme was launched in 2008, and we recruit new surveyors each year. Currently, more than 200 butterfly surveyors are monitoring 11 butterfly hotspots.
Butterfly Ambassadors are trained to promote butterfly conservation in the community and schools, spreading the message to different sectors of the society.
An important component of our work to promote butterfly watching is building butterfly gardens in different communities that allow everyone to watch butterflies. To date, we have built 31 butterfly gardens in various parts of Hong Kong.
The Club now boasts over 80,000 butteryfly lovers in Hong Kong. A platform for sharing information on butterflies, the Club also enables interaction among members and organises various activities. Members who join ‘B Fun Reward Points’ programme can participate in activities and redeem butterfly gifts using their points.
Hong Kong Butterfly Festival, Hong Kong's first and largest butterfly-themed event, takes place every year from August to November and introduces people to the wonderful world of butterflies. Activities include butterfly handicraft market and workshops, butterfly tours, interactive exhibitions and booth games.
A number of local artists led people into the vibrant world of butterflies by injecting their creativity into butterfly conservation and revealing the beauty of butterflies.